When personal branding became a hot topic about a decade ago (different across regions, but that was the time for me), it felt unusual and a bit terrifying. Why should I consider how to represent myself? And how in hell…
It has been nearly a decade since I began exploring personal branding. While training companies on how their leaders and employees can leverage personal branding, and consulting professionals, I have witnessed many success stories about its benefits – whether in…
More and more people claim that LinkedIn is turning into Facebook: too many selfies, not enough expertise. Instead of in-depth industry insights, we see personal stories, casual reflections, and viral trends. I hear these concerns all the time: “LinkedIn used…
Personal branding is surrounded by myths, assumptions, and doubts. At Persona Cognita, we’ve worked with professionals at all stages of their careers, and we’ve heard it all. From fears of sounding too self-promotional to the belief that personal branding is only…
Personal branding is surrounded by myths, assumptions, and doubts. At Persona Cognita, we’ve worked with professionals at all stages of their careers, and we’ve heard it all. From fears of sounding too self-promotional to the belief that personal branding is only…