Prologue. Together with my colleague Viktorija we came up with the idea to write this article after we completed watching Netflix’s “Inventing Anna”. We had the draft ready on the 22nd of February. Two days later, Russia invaded Ukraine and…
Today, more and more people create content from their personal social media accounts as they understand that this allows them to build a more intimate relationship with their audience, reveal their knowledge and attract potential employers. Some do this purely…
It’s been a few years since LinkedIn grew out its “online CV” shirt. Today, thanks to the possibility to share content in various formats, the platform allows individuals and organizations to strengthen their image, attract talents, and increase visibility. But…
How should your profile look on social media, what content should you post to attract the attention of your audience, and how to make them notice you – we can get such tips by consulting experts, watching an online course,…
There is plenty of advice on developing your personal brand online. Mostly, it focuses on defining your goals and audience, main characteristics you would like to emphasize, channels, content types, and coming up with a thorough communication plan, followed, of…