There is plenty of advice on developing your personal brand online. Mostly, it focuses on defining your goals and audience, main characteristics you would like to emphasize, channels, content types, and coming up with a thorough communication plan, followed, of…
A couple of years ago, I moved to London and had to make a fresh start in my professional career. It got me thinking about my personal brand in the professional context. What should I do, and why make myself…
Currently we can find quite a number of middle, senior and top managers online, LinkedIn being the key platform for them to be present. Statistics show that 54% of Fortune 500 CEOs have social media presence and 50% of them…
I am sure most of us started this New Year with a list of resolutions – whether on paper or inside our heads. I want to believe that at least some of you included strengthening my personal brand into the…
It‘s been only a couple of weeks since the world was paralyzed by the COVID-19 crisis but our working mode and lifestyle has changed significantly. Now we spend most of our time at home, working remotely to a schedule. This…