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Employer branding – not a passing trend, but a strategic necessity

  • Viktorija JuškelėViktorija Juškelė
  • 2025-06-11

While the concept of employer branding has only gained wider attraction in Lithuania over the past decade, globally it has long been recognized as a strategic business function. Employer branding…

  • Personal branding

It’s not that cringe: 7 personal branding myths to let go

  • Viktorija JuškelėViktorija Juškelė
  • 2025-06-09

Personal branding is surrounded by myths, assumptions, and doubts. At Persona Cognita, we’ve worked with professionals at all stages of their careers, and we’ve heard it all. From fears of sounding…

  • Personal branding

10 strategic steps to building your personal brand

  • Viktorija JuškelėViktorija Juškelė
  • 2025-03-04

Personal branding is more than a passing trend— it is an essential tool for any professional seeking credibility, differentiation, and long-term career success. As personal branding expert Viktorija Juškelė puts…

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