It has been nearly a decade since I began exploring personal branding. While training companies on how their leaders and employees can leverage personal branding, and consulting professionals, I have witnessed many success stories about its benefits – whether in…
More and more people claim that LinkedIn is turning into Facebook: too many selfies, not enough expertise. Instead of in-depth industry insights, we see personal stories, casual reflections, and viral trends. I hear these concerns all the time: “LinkedIn used…
Personal branding is surrounded by myths, assumptions, and doubts. At Persona Cognita, we’ve worked with professionals at all stages of their careers, and we’ve heard it all. From fears of sounding too self-promotional to the belief that personal branding is only…
Personal branding is surrounded by myths, assumptions, and doubts. At Persona Cognita, we’ve worked with professionals at all stages of their careers, and we’ve heard it all. From fears of sounding too self-promotional to the belief that personal branding is only…
Personal branding is more than a passing trend— it is an essential tool for any professional seeking credibility, differentiation, and long-term career success. As personal branding expert Viktorija Juškelė puts it, “Your personal brand already exists—the question is whether you…