Personal branding is surrounded by myths, assumptions, and doubts. At Persona Cognita, we’ve worked with professionals at all stages of their careers, and we’ve heard it all. From fears of sounding too self-promotional to the belief that personal branding is only…
Personal branding is more than a passing trend— it is an essential tool for any professional seeking credibility, differentiation, and long-term career success. As personal branding expert Viktorija Juškelė puts it, “Your personal brand already exists—the question is whether you…
It is often assumed that personal branding is mainly linked to an individual’s career goals. However, research and experience show that the personal brands of CEOs, other leaders, and employees contribute significantly to an employer’s brand. The role of managers…
Even if you don’t like Taylor Swift’s music, it’s hard to deny that she’s phenomenal. With 52 Grammy nominations, 14 awards, and the title of the most listened-to artist on Spotify, she is undoubtedly one of the brightest stars in…
A couple of weeks ago a friend of mine left a comment under one of my LinkedIn posts saying he’d be interested to learn more about personal rebranding. It inspired me to come up with a LinkedIn poll where I…