Persona Cognita

Employee advocacy for the win

We turn employees into brand advocates and help leaders develop strategic personal brands.

Employee Advocacy Programs and Trainings

We turn employees into brand advocates and help leaders develop strategic personal brands so the organization could attract the right talents, increase brand awareness, and ultimately strengthen its competitiveness.

Employee communication on social media. How can we create value?

13 Things to Become Known in 2024: To-Dos & Reflections

Employee advocacy: a possibility or responsibility?

From employees to ambassadors: what makes people willing to become advocates of their organization?

The secret to attracting the best talent to your company

Video content on LinkedIn – missed opportunity for personal and employer branding?

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Nice to meet you!

Persona Cognita (Latin: known person) was born out of curiosity, a wish to help others showcase their best side, and the belief that people must speak louder of their achievements.

Our Story

For professionals

Today, engaging your employees on social media is one of the most effective ways to reach a bigger audience, strengthen the company’s image, and increase talent attraction. The employee advocacy program shows how to harness social media networks and introduces your employees to the principles of personal branding and is a great tool to empower your employees to represent your company authentically and smoothly.

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For organizations

By correctly identifying your positioning and creating strategic content that’s valuable for your audience, you can make your personal brand even more appealing. From developing a content strategy and optimizing your LinkedIn profile to representative pictures – we will help you strengthen your personal brand in a professional context.