Our Story

Who are we?

Persona Cognita (Latin: known person) was born out of curiosity, a wish to help others showcase their best side, and the belief that people must speak louder of their achievements.

A few years ago, while writing her Ph.D. thesis, dr. Dominyka Venciūtė began exploring personal brands and the importance of their image and visibility to the performance of various organizations.

Way before that, Dominykas’ friends and acquaintances would ask her help when representing themselves, preparing for conferences, or simply picking the right pictures for social media. After delving deep into the academic nuances of communication, the wish to help professionals communicate more effectively was strengthened with a strong basis of theoretical and practical knowledge. So, in 2019, Dominyka founded Persona Cognita – a niche personal branding consultancy.

We live in the age of influencers, social media, and endless opportunities to be seen. By harnessing communication in public domains, we can all create value for both ourselves personally and the organizations we represent. However, wanting to do so isn’t enough – knowledge and skills are just as important. And this is what we at Persona Cognita wish to share with progressive organizations. Today we are proud to be able to educate specialists and professionals as well as award them with confidence and belief that everyone can create value for others and become known.

We specifically use the word known instead of famous. Our goal isn’t to make people famous. Our goal is to make them known for their competencies, knowledge, skills, and value they create for organizations and the world.

OUR MISSION

To empower managers, entrepreneurs, and professionals to share their knowledge and ideas, become more visible, and strengthen their image in the eyes of like-minded people

OUR VISION

To guide a curious professional on a journey towards a stronger personal brand

Our known person, our Persona Cognita is:

Ambitious

They are successful and understand that a strong personal brand is a part of it.

Reliable

You can trust them, and previous experiences prove that.

Visionary

They use their intelligence and imagination when thinking about the future.

Empathetic

They can understand other people’s feelings.

Our team

Dr. Dominyka Venciūtė

Dr. Dominyka Venciūtė

Dr. Dominyka Venciūtė is one of the best-known personal brand experts, a lecturer at ISM University of Management, and Economics, certified marketing manager and the founder and consultant of Persona Cognita. Dr. Dominyka Venciūtė has been working in different areas of marketing for a decade, and a few years ago, her interest shifted towards the peculiarities of personal branding. Today, Dominyka consults companies and individuals on marketing and communications, organizes employee advocacy programs and company trainings, and helps professionals with different areas of expertise to develop their personal brands. Over the past two years, Dominyka has participated in over 40 conferences, public and private events, presenting various talks on personal branding for over 4 thousand people.

Viktorija Lukoševičiūtė

Viktorija Lukoševičiūtė

Over the past five years, Viktorija has gained extensive experience in marketing and sales, working on an online startup, as well as in the education and hospitality industries in Lithuania and abroad. Her main value is constant learning, so after getting the Master’s degree in ISM University of Management and Economics, Viktorija continues to deepen her knowledge by participating in various masterclasses, courses, and reading books on relevant topics. For Viktorija, developing a personal brand is an opportunity to reveal a complex personality thoroughly, thus strengthening one’s expert standing in the eyes of the organization, target audience, and the public. Viktorija’s acquaintances usually characterize her as an energetic, highly empathetic, collaborative, and communicative person. Viktorija loves an active lifestyle and enjoys traveling and playing padel.

Laura Loginova

Laura Loginova

Laura is an expert in creative communications and marketing project coordinator with experience in the education, real estate, and hospitality industries. When helping specialists of other fields to find their voice in the eyes of their target audience, Laura follows the phrase by Seth Godin: “Do work that matters for people who care.“ Laura values openness, honesty, and commitment, so she sees great meaning in helping people reveal their expert knowledge with the help of authentic stories. Laura’s acquaintances characterize her as a curious, empathetic and motivated person who is constantly improving her skills.

Dovilė Micevičiūtė

Dovilė Micevičiūtė

Dovilė is a project coordinator with experience in managing creative projects, international events, and NGOs. Her determination and proactivity charms everyone around her, the Persona Cognita team being no exception and inviting Dovilė to join immediately after completing the internship. The most important values for Dovilė are trust, openness, and commitment. According to her, these are the properties required to achieve success both in business and personal life.