“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin And no one is better positioned to create those relationships, stories, and that sense of magic than the people inside the company – employees…
Having boomed over the last decade, influencer marketing now occupies the most important spots in the marketing strategies of brands and organizations. Recently, one of the most famous and influential advertising agencies – Ogilvy –has announced that in 2024, employee advocacy…
Today, all progressive organizations clearly understand that employee communication on social media can positively influence marketing, sales, and talent attraction results. But is any kind of employee communication beneficial? Personal brand and employee advocacy: what do they have in common?…
We often hear advice on what we should do to increase our own or our organization’s visibility: when to post content, what works and what doesn’t, whether we should use hashtags or not, and how visuals affect reach. These, of…
Even though employee ambassadors aren’t considered a must in every organization, employee advocacy is getting increasingly popular. Especially since the beginning of the pandemic, organizations seem to have realized that employees can spread messages about companies wildly and authentically as…