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  • Personal & Employer Branding / Personal branding

The synergy between personal employee brands and employer brand. What is the role of employee advocacy in shaping employer‘s image?

  • Dominyka VenciūtėDominyka Venciūtė
  • 2025-01-09

It is often assumed that personal branding is mainly linked to an individual’s career goals. However, research and experience show that the personal brands of CEOs, other leaders, and employees…

  • Personal branding

What could everyone learn from Taylor Swift about marketing and personal branding?

  • Dominyka VenciūtėDominyka Venciūtė
  • 2025-01-09

Even if you don’t like Taylor Swift’s music, it’s hard to deny that she’s phenomenal. With 52 Grammy nominations, 14 awards, and the title of the most listened-to artist on…

  • Employee Advocacy

Having proven its effectiveness, employee advocacy becomes a part of organizations’ strategies

  • Viktorija JuškelėViktorija Juškelė
  • 2024-06-19

Having boomed over the last decade, influencer marketing now occupies the most important spots in the marketing strategies of brands and organizations. Recently, one of the most famous and influential…

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