Having boomed over the last decade, influencer marketing now occupies the most important spots in the marketing strategies of brands and organizations. Recently, one of the most famous and influential…
Today, all progressive organizations clearly understand that employee communication on social media can positively influence marketing, sales, and talent attraction results. But is any kind of employee communication beneficial? Personal…
It’s been nearly 5 years since I started Persona Cognita, a personal branding and employee advocacy company that transforms employees into ambassadors and helps founders, entrepreneurs, executives, and leaders achieve…
