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10 strategic steps to building your personal brand

  • Viktorija JuškelėViktorija Juškelė
  • 2025-03-04

Personal branding is more than a passing trend— it is an essential tool for any professional seeking credibility, differentiation, and long-term career success. As personal branding expert Viktorija Juškelė puts…

  • Personal & Employer Branding / Personal branding

The synergy between personal employee brands and employer brand. What is the role of employee advocacy in shaping employer‘s image?

  • Dominyka VenciūtėDominyka Venciūtė
  • 2025-01-09

It is often assumed that personal branding is mainly linked to an individual’s career goals. However, research and experience show that the personal brands of CEOs, other leaders, and employees…

  • Personal branding

What could everyone learn from Taylor Swift about marketing and personal branding?

  • Dominyka VenciūtėDominyka Venciūtė
  • 2025-01-09

Even if you don’t like Taylor Swift’s music, it’s hard to deny that she’s phenomenal. With 52 Grammy nominations, 14 awards, and the title of the most listened-to artist on…

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