Personal branding is surrounded by myths, assumptions, and doubts. At Persona Cognita, we’ve worked with professionals at all stages of their careers, and we’ve heard it all. From fears of sounding…
Personal branding is more than a passing trend— it is an essential tool for any professional seeking credibility, differentiation, and long-term career success. As personal branding expert Viktorija Juškelė puts…
It is often assumed that personal branding is mainly linked to an individual’s career goals. However, research and experience show that the personal brands of CEOs, other leaders, and employees…
