Not just a job: how representing your company can boost your career
“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin And no one is better positioned to create those relationships, stories, and that sense…
Personal branding in 2025: AI alone will not be enough
Personal branding is surrounded by myths, assumptions, and doubts. At Persona Cognita, we’ve worked with professionals at all stages of their careers, and we’ve heard it all. From fears of sounding…
Employer branding – not a passing trend, but a strategic necessity
While the concept of employer branding has only gained wider attraction in Lithuania over the past decade, globally it has long been recognized as a strategic business function. Employer branding…