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Personal branding in 2025: AI alone will not be enough

  • Dominyka VenciūtėDominyka Venciūtė
  • 2025-06-24

Personal branding is surrounded by myths, assumptions, and doubts. At Persona Cognita, we’ve worked with professionals at all stages of their careers, and we’ve heard it all. From fears of sounding…

  • Personal & Employer Branding

Employer branding – not a passing trend, but a strategic necessity

  • Viktorija JuškelėViktorija Juškelė
  • 2025-06-11

While the concept of employer branding has only gained wider attraction in Lithuania over the past decade, globally it has long been recognized as a strategic business function. Employer branding…

  • Personal branding

It’s not that cringe: 7 personal branding myths to let go

  • Viktorija JuškelėViktorija Juškelė
  • 2025-06-09

Personal branding is surrounded by myths, assumptions, and doubts. At Persona Cognita, we’ve worked with professionals at all stages of their careers, and we’ve heard it all. From fears of sounding…

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