While the concept of employer branding has only gained wider attraction in Lithuania over the past decade, globally it has long been recognized as a strategic business function. Employer branding is no longer just about attractive job ads – it’s…
It is often assumed that personal branding is mainly linked to an individual’s career goals. However, research and experience show that the personal brands of CEOs, other leaders, and employees contribute significantly to an employer’s brand. The role of managers…
It’s been nearly 5 years since I started Persona Cognita, a personal branding and employee advocacy company that transforms employees into ambassadors and helps founders, entrepreneurs, executives, and leaders achieve their goals through the power of personal branding, both online…
Today on social media, especially on LinkedIn, we see more and more content that organizations create to attract attention to themselves. Employee advocacy programs are also becoming more and more popular. Employees are encouraged to create more content as they…