Category Personal branding

The concept of personal branding is not a recent phenomenon, however, it is still surrounded by myths. In 1997 Tom Peters described a personal brand as a promise to the marketplace and the world. In summary, personal branding defines who…

Once an attendee of my workshop told me that she would never be great at personal branding due to her reserve. This inspired me to write a short article on how introverts can leverage social to strengthen their personal brands.…