Why is someone more keen on buying products and services from certain people than from others? Despite the fact that the product or service offering is the same, there are hidden elements that attract us to particular human beings. To…
You can find plenty of definitions of personal branding. Most of them will say that personal branding is about who you are, what you stand for, and what you have to offer. However, it doesn’t precisely clarify much, and only…
The concept of personal branding is not a recent phenomenon, however, it is still surrounded by myths. In 1997 Tom Peters described a personal brand as a promise to the marketplace and the world. In summary, personal branding defines who…
Once an attendee of my workshop told me that she would never be great at personal branding due to her reserve. This inspired me to write a short article on how introverts can leverage social to strengthen their personal brands.…