Employee advocacy program - Persona Cognita

Why is it relevant to you?

Many organizations would like to be more visible and attractive to their clients or potential employees, but usual communication methods simply aren’t enough.

More about the program

Why? Because:

52 % of clients trust company’s employee more than its manager;
users tend to trust those like them more;
a message on social media will reach 500 % more people if the employees share it;
80 % more people will trust in organizations whose managers are active on social media;
90 % of people trust a message from a personal account, and only 33 % trust it when it comes from an organization;
content shared by the employees of the organization gets 8 times more engagement than that shared from official pages of the organization.

The goal

Our goal is to turn your employees into your brand ambassadors on social media. We will provide them with skills and knowledge as well as confidence. At the same time, we will share tips for optimizing time spent on social media.

Our vision of organization advocate is a person that aims to strengthen their own, and, simultaneously, their organization’s brand, thus increasing the visibility and acquiring the reputation of an expert.

Value for you:

increased organization’s visibility online;
stronger employer brand;
increased appeal in the eyes of your target audience;
discovery of internal company talents-communicators;
bigger employee engagement;
increased employee confidence in themselves, their competencies, and the organization;
knowledge on creating interesting, high-quality, and appealing content.

Program participants will get an opportunity to:

get to know the principles of strengthening one’s personal brand and find out how it can benefit the organization;
discover the best strategy for positioning themselves and their organization on LinkedIn (other social media channels – as needed);
find out more about the strategies of creating content on chosen social media platform;
learn to create attractive, interesting, and valuable content (and to do this quickly);
adapt content creation ideas for personal and organization’s image;
strengthen writing, social, and communication skills through individual and group tasks;
find out answers to any other questions related to personal branding during individual tutorials;

Program duration:

From 1 day to a year.

We will customize the program according to your needs.