The 5 Building Blocks of Your Personal Brand Positioning
You can find plenty of definitions of personal branding. Most of them will say that personal branding is about who you are, what you stand for, and what you have…
7Ps Of The Marketing Mix Gone Personal
The concept of personal branding is not a recent phenomenon, however, it is still surrounded by myths. In 1997 Tom Peters described a personal brand as a promise to the…
Introvert On LinkedIn. What Can I Do To Strengthen My Personal Brand?
Once an attendee of my workshop told me that she would never be great at personal branding due to her reserve. This inspired me to write a short article on…