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13 things to become known in 2024: to-dos & reflections

  • Dominyka VenciūtėDominyka Venciūtė
  • 2024-04-22

It’s been nearly 5 years since I started Persona Cognita, a personal branding and employee advocacy company that transforms employees into ambassadors and helps founders, entrepreneurs, executives, and leaders achieve…

  • Employee Advocacy

Employee advocacy: a possibility or responsibility?

  • Dominyka VenciūtėDominyka Venciūtė
  • 2023-04-18

We often hear advice on what we should do to increase our own or our organization’s visibility: when to post content, what works and what doesn’t, whether we should use…

  • Employee Advocacy

From employees to ambassadors: what makes people willing to become advocates of their organization?

  • Dominyka VenciūtėDominyka Venciūtė
  • 2023-02-24

Even though employee ambassadors aren’t considered a must in every organization, employee advocacy is getting increasingly popular. Especially since the beginning of the pandemic, organizations seem to have realized that…

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