Building Your Personal Brand: 3 Levels
Why is someone more keen on buying products and services from certain people than from others? Despite the fact that the product or service offering is the same, there are…
The 5 Building Blocks of Your Personal Brand Positioning
You can find plenty of definitions of personal branding. Most of them will say that personal branding is about who you are, what you stand for, and what you have…
7Ps Of The Marketing Mix Gone Personal
The concept of personal branding is not a recent phenomenon, however, it is still surrounded by myths. In 1997 Tom Peters described a personal brand as a promise to the…