Building Your Personal Brand: 3 Levels

Why is someone more keen on buying products and services from certain people than from others? Despite the fact that the product or service offering is the same, there are hidden elements that attract us to particular human beings. To understand…

The 5 Building Blocks of Your Personal Brand Positioning

You can find plenty of definitions of personal branding. Most of them will say that personal branding is about who you are, what you stand for, and what you have to offer. However, it doesn’t precisely clarify much, and only leaves most of us even…

Executives on Social Media. Why Should They Care About Building Their Personal Brands?

Currently we can find quite a number of middle, senior and top managers online, LinkedIn being the key platform for them. Statistics show that 54% of Fortune 500 CEOs have social media presence and 50% of them can be found on LinkedIn (Influential…

The Challenges of Personal Branding: How to Overcome Them?

I am sure most of us started this New Year with a list of resolutions – whether on paper or inside our heads. I want to believe that at least some of you included strengthening my personal brand into the list. The first month of the New Year is…

The 7C’s: Towards a Better Understanding of Personal Branding

The concept of personal branding is not a recent phenomenon, however, it is still surrounded by myths. In 1997 Tom Peters described a personal brand as a promise to the marketplace and the world. In summary, personal branding defines who we are,…