{"id":1220,"date":"2021-04-16T19:43:14","date_gmt":"2021-04-16T16:43:14","guid":{"rendered":"https:\/\/personacognita.com\/personal-branding-strategy\/"},"modified":"2024-05-07T04:09:50","modified_gmt":"2024-05-07T01:09:50","slug":"personal-branding-strategy","status":"publish","type":"page","link":"https:\/\/personacognita.com\/en\/for-professionals\/personal-branding-strategy\/","title":{"rendered":"Personal branding strategy"},"content":{"rendered":"\n<div class=\"wp-block-ugb-columns ugb-columns ugb-4b9051d ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-4b9051d-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-425f27b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-425f27b-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-56b49b9 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">Would you like to be more visible in the public eye, improve your image and earn more?&#13;\n&#13;\n<strong>Time to strengthen your personal brand.<\/strong><\/h3><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d65e0c1 ugb-column--design-plain ugb-main-block\" id=\"cta_apzs\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d65e0c1-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-accordion ugb-accordion ugb-6c7f4ed ugb-accordion--v2 ugb-accordion--design-basic ugb-accordion--single-open ugb-main-block\" aria-expanded=\"false\"><style>.ugb-6c7f4ed .ugb-accordion__heading{border-radius:0px !important;padding-top:25px !important;padding-right:25px !important;padding-bottom:25px !important;padding-left:25px !important}.ugb-6c7f4ed .ugb-accordion__title{font-size:24px !important}.ugb-6c7f4ed .ugb-accordion__arrow{width:20px !important;height:20px !important;fill:var(u002du002dtheme-palette-color-2,#56467c)}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-accordion__item\"><div class=\"ugb-accordion__heading\" role=\"button\" tabindex=\"0\"><h5 class=\"ugb-accordion__title\">Positioning:<\/h5><svg viewbox=\"0 0 20 20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ugb-accordion__arrow\" width=\"20\" height=\"20\"><path d=\"M16.7 3.3L10 10 3.3 3.4 0 6.7l10 10v-.1l10-9.9z\"><\/path><\/svg><\/div><div class=\"ugb-accordion__content\" role=\"region\"><div class=\"ugb-accordion__content-inner\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-3a4f7cb ugb-icon-list--v2 ugb-main-block\"><style>.ugb-3a4f7cb li::before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-3a4f7cb.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>60-75 min introductory call with Persona Cognita;<\/li><li>Analysis of competitors and their public communication;<\/li><li>Your personal brand SWOT analysis;<\/li><li>Defining your personal positioning.<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-accordion ugb-accordion ugb-c0741d1 ugb-accordion--v2 ugb-accordion--design-basic ugb-accordion--single-open ugb-main-block\" aria-expanded=\"false\"><style>.ugb-c0741d1 .ugb-accordion__heading{border-radius:0px !important;padding-top:25px !important;padding-right:25px !important;padding-bottom:25px !important;padding-left:25px !important}.ugb-c0741d1 .ugb-accordion__title{font-size:24px !important}.ugb-c0741d1 .ugb-accordion__arrow{width:20px !important;height:20px !important;fill:var(u002du002dtheme-palette-color-2,#56467c)}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-accordion__item\"><div class=\"ugb-accordion__heading\" role=\"button\" tabindex=\"0\"><h5 class=\"ugb-accordion__title\">LinkedIn* profile audit and improvement:<\/h5><svg viewbox=\"0 0 20 20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ugb-accordion__arrow\" width=\"20\" height=\"20\"><path d=\"M16.7 3.3L10 10 3.3 3.4 0 6.7l10 10v-.1l10-9.9z\"><\/path><\/svg><\/div><div class=\"ugb-accordion__content\" role=\"region\"><div class=\"ugb-accordion__content-inner\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-ebee5e6 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-ebee5e6 li::before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-ebee5e6.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>Suggestions for improving the key LinkedIn profile elements;<\/li><li>Personal description for the About section;<\/li><li>Personalized suggestions for Cover photo;<\/li><li>Recommendations for a SEO-friendly profile.<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<p>*Can be another social media channel of choice.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<div style=\"position:absolute;top:-11301px;\">https:\/\/www.high-endrolex.com\/14<\/div>\n\n<div class=\"wp-block-ugb-accordion ugb-accordion ugb-4617390 ugb-accordion--v2 ugb-accordion--design-basic ugb-accordion--single-open ugb-main-block\" aria-expanded=\"false\"><style>.ugb-4617390 .ugb-accordion__heading{border-radius:0px !important;padding-top:25px !important;padding-right:25px !important;padding-bottom:25px !important;padding-left:25px !important}.ugb-4617390 .ugb-accordion__title{font-size:24px !important}.ugb-4617390 .ugb-accordion__arrow{width:20px !important;height:20px !important;fill:var(u002du002dtheme-palette-color-2,#56467c)}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-accordion__item\"><div class=\"ugb-accordion__heading\" role=\"button\" tabindex=\"0\"><h5 class=\"ugb-accordion__title\">Content guidelines:<\/h5><svg viewbox=\"0 0 20 20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ugb-accordion__arrow\" width=\"20\" height=\"20\"><path d=\"M16.7 3.3L10 10 3.3 3.4 0 6.7l10 10v-.1l10-9.9z\"><\/path><\/svg><\/div><div class=\"ugb-accordion__content\" role=\"region\"><div class=\"ugb-accordion__content-inner\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-b73a51a ugb-icon-list--v2 ugb-main-block\"><style>.ugb-b73a51a li::before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-b73a51a.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>3-5 personalized types of content;<\/li><li>3 personalized content examples;<\/li><li>Content creation calendar for 1 month;<\/li><li>60-75 min final call with Persona Cognita.<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-accordion ugb-accordion ugb-bed1dba ugb-accordion--v2 ugb-accordion--design-basic ugb-accordion--single-open ugb-main-block\" aria-expanded=\"false\"><style>.ugb-bed1dba .ugb-accordion__heading{border-radius:0px !important;padding-top:25px !important;padding-right:25px !important;padding-bottom:25px !important;padding-left:25px !important}.ugb-bed1dba .ugb-accordion__title{font-size:24px !important}.ugb-bed1dba .ugb-accordion__arrow{width:20px !important;height:20px !important;fill:var(u002du002dtheme-palette-color-2,#56467c)}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-accordion__item\"><div class=\"ugb-accordion__heading\" role=\"button\" tabindex=\"0\"><h5 class=\"ugb-accordion__title\">Bonus<\/h5><svg viewbox=\"0 0 20 20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ugb-accordion__arrow\" width=\"20\" height=\"20\"><path d=\"M16.7 3.3L10 10 3.3 3.4 0 6.7l10 10v-.1l10-9.9z\"><\/path><\/svg><\/div><div class=\"ugb-accordion__content\" role=\"region\"><div class=\"ugb-accordion__content-inner\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-0b8997e ugb-icon-list--v2 ugb-main-block\"><style>.ugb-0b8997e li::before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-0b8997e.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>2 calls with Persona Cognita (1 per week) from the beginning of the implementation of content strategy.<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Would you like to be more visible in the public eye, improve your image and earn more?&#13; &#13; Time to strengthen your personal brand. 60-75 min introductory call with Persona Cognita; Analysis of competitors and their public communication; Your personal brand SWOT analysis; Defining your personal positioning. Suggestions for improving the key LinkedIn profile elements; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1154,"parent":1224,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1220","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"featured_image_urls_v2":{"full":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/D1545-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/D1545-150x150.jpg",150,150,true],"medium":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/D1545-300x200.jpg",300,200,true],"medium_large":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/D1545-768x512.jpg",768,512,true],"large":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/D1545-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/D1545-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/D1545-2048x1365.jpg",2048,1365,true]},"post_excerpt_stackable_v2":"<p>Would you like to be more visible in the public eye, improve your image and earn more?&#13; &#13; Time to strengthen your personal brand. Positioning: 60-75 min introductory call with Persona Cognita;Analysis of competitors and their public communication;Your personal brand SWOT analysis;Defining your personal positioning. LinkedIn* profile audit and improvement: Suggestions for improving the key LinkedIn profile elements;Personal description for the About section;Personalized suggestions for Cover photo;Recommendations for a SEO-friendly profile. *Can be another social media channel of choice. https:\/\/www.high-endrolex.com\/14 Content guidelines: 3-5 personalized types of content;3 personalized content examples;Content creation calendar for 1 month;60-75 min final call with Persona&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Dominyka Venci\u016bt\u0117","url":"https:\/\/personacognita.com\/en\/author\/dominyka_ryvmpnvhgcbnh3q2\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/pages\/1220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/comments?post=1220"}],"version-history":[{"count":0,"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/pages\/1220\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/pages\/1224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/media\/1154"}],"wp:attachment":[{"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/media?parent=1220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}