{"id":1215,"date":"2021-04-16T19:38:17","date_gmt":"2021-04-16T16:38:17","guid":{"rendered":"https:\/\/personacognita.com\/for-organisations\/employee-advocacy-program\/"},"modified":"2021-04-16T23:26:00","modified_gmt":"2021-04-16T20:26:00","slug":"employee-advocacy-program","status":"publish","type":"page","link":"https:\/\/personacognita.com\/en\/for-organizations\/employee-advocacy-program\/","title":{"rendered":"Employee advocacy program"},"content":{"rendered":"\n<div class=\"alignwide wp-block-ugb-feature ugb-feature ugb-c746f42 ugb-feature--v2 ugb-feature--design-plain ugb-main-block ugb--has-custom-content-width\"><style>.ugb-c746f42 .ugb-inner-block{text-align:left}.ugb-c746f42.ugb-feature > .ugb-inner-block{max-width:1140px !important}@media screen and (min-width:768px){.ugb-c746f42 .ugb-img{width:1024px;height:auto !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-feature__item\"><div class=\"ugb-feature__content\"><h2 class=\"ugb-feature__title\">Why is it relevant to you?<\/h2><p class=\"ugb-feature__description\">Many organizations would like to be more visible and attractive to their clients or potential employees, but usual communication methods simply aren\u2019t enough.<\/p><\/div><div class=\"ugb-feature__image-side\"><img decoding=\"async\" class=\"ugb-feature__image ugb-img wp-image-811 ugb--shadow-3\" src=\"https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/IMG-7982-1024x768.jpg\" alt=\"\" height=\"768\" srcset=\"https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/IMG-7982-1024x768.jpg 1024w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/IMG-7982-300x225.jpg 300w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/IMG-7982-768x576.jpg 768w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/IMG-7982-1536x1152.jpg 1536w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/IMG-7982-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-698a0f7 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-698a0f7 .ugb-block-title{text-align:center}@media screen and (min-width:768px){.ugb-698a0f7.ugb-columns{margin-top:130px !important}}<\/style><div class=\"ugb-inner-block\"><h2 class=\"ugb-block-title\">More about the program<\/h2><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-698a0f7-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-b9183ae ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b9183ae-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-accordion ugb-accordion ugb-3a13298 ugb-accordion--v2 ugb-accordion--design-basic ugb-accordion--open ugb-accordion--single-open ugb-main-block\" aria-expanded=\"true\"><style>.ugb-3a13298 .ugb-accordion__heading{border-radius:0px !important;padding-top:25px !important;padding-right:25px !important;padding-bottom:25px !important;padding-left:25px !important}.ugb-3a13298 .ugb-accordion__title{font-size:24px !important}.ugb-3a13298 .ugb-accordion__arrow{width:20px !important;height:20px !important;fill:var(--theme-palette-color-2,#56467c)}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-accordion__item\"><div class=\"ugb-accordion__heading\" role=\"button\" tabindex=\"0\"><h5 class=\"ugb-accordion__title\"><strong><strong>Why? Because:<\/strong><\/strong><\/h5><svg viewbox=\"0 0 20 20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ugb-accordion__arrow\" width=\"20\" height=\"20\"><path d=\"M16.7 3.3L10 10 3.3 3.4 0 6.7l10 10v-.1l10-9.9z\"><\/path><\/svg><\/div><div class=\"ugb-accordion__content\" role=\"region\"><div class=\"ugb-accordion__content-inner\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-9c8d44b ugb-icon-list--v2 ugb-main-block\"><style>.ugb-9c8d44b li::before{background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIj48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiLz48L3N2Zz4=')}.ugb-9c8d44b.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>52 % of clients trust company\u2019s employee more than its manager;<\/li><li>users tend to trust those like them more;<\/li><li>a message on social media will reach 500 % more people if the employees share it;<\/li><li>80 % more people will trust in organizations whose managers are active on social media;<\/li><li>90 % of people trust a message from a personal account, and only 33 % trust it when it comes from an organization;<\/li><li>content shared by the employees of the organization gets 8 times more engagement than that shared from official pages of the organization.<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-31dacf9 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-31dacf9-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-accordion ugb-accordion ugb-794583c ugb-accordion--v2 ugb-accordion--design-basic ugb-accordion--single-open ugb-main-block\" aria-expanded=\"false\"><style>.ugb-794583c .ugb-accordion__heading{border-radius:0px !important;padding-top:25px !important;padding-right:25px !important;padding-bottom:25px !important;padding-left:25px !important}.ugb-794583c .ugb-accordion__title{font-size:24px !important}.ugb-794583c .ugb-accordion__arrow{width:20px !important;height:20px !important;fill:var(--theme-palette-color-2,#56467c)}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-accordion__item\"><div class=\"ugb-accordion__heading\" role=\"button\" tabindex=\"0\"><h5 class=\"ugb-accordion__title\">The goal<\/h5><svg viewbox=\"0 0 20 20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ugb-accordion__arrow\" width=\"20\" height=\"20\"><path d=\"M16.7 3.3L10 10 3.3 3.4 0 6.7l10 10v-.1l10-9.9z\"><\/path><\/svg><\/div><div class=\"ugb-accordion__content\" role=\"region\"><div class=\"ugb-accordion__content-inner\">\n<p>Our goal is to turn your employees into your brand ambassadors on social media. We will provide them with skills and knowledge as well as confidence. At the same time, we will share tips for optimizing time spent on social media. <\/p>\n\n\n\n<p>Our vision of organization advocate is a person that aims to strengthen their own, and, simultaneously, their organization\u2019s brand, thus increasing the visibility and acquiring the reputation of an expert. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-accordion ugb-accordion ugb-2e2642e ugb-accordion--v2 ugb-accordion--design-basic ugb-accordion--single-open ugb-main-block\" aria-expanded=\"false\"><style>.ugb-2e2642e .ugb-accordion__heading{border-radius:0px !important;padding-top:25px !important;padding-right:25px !important;padding-bottom:25px !important;padding-left:25px !important}.ugb-2e2642e .ugb-accordion__title{font-size:24px !important}.ugb-2e2642e .ugb-accordion__arrow{width:20px !important;height:20px !important;fill:var(--theme-palette-color-2,#56467c)}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-accordion__item\"><div class=\"ugb-accordion__heading\" role=\"button\" tabindex=\"0\"><h5 class=\"ugb-accordion__title\">Value for you:<\/h5><svg viewbox=\"0 0 20 20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ugb-accordion__arrow\" width=\"20\" height=\"20\"><path d=\"M16.7 3.3L10 10 3.3 3.4 0 6.7l10 10v-.1l10-9.9z\"><\/path><\/svg><\/div><div class=\"ugb-accordion__content\" role=\"region\"><div class=\"ugb-accordion__content-inner\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-5066f09 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-5066f09 li::before{background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIj48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiLz48L3N2Zz4=')}.ugb-5066f09.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>increased organization\u2019s visibility online;<\/li><li>stronger employer brand;<\/li><li>increased appeal in the eyes of your target audience;<\/li><li>discovery of internal company talents-communicators;<\/li><li>bigger employee engagement;<\/li><li>increased employee confidence in themselves, their competencies, and the organization;<\/li><li>knowledge on creating interesting, high-quality, and appealing content.<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-accordion ugb-accordion ugb-ce0d3c8 ugb-accordion--v2 ugb-accordion--design-basic ugb-accordion--single-open ugb-main-block\" aria-expanded=\"false\"><style>.ugb-ce0d3c8 .ugb-accordion__heading{border-radius:0px !important;padding-top:25px !important;padding-right:25px !important;padding-bottom:25px !important;padding-left:25px !important}.ugb-ce0d3c8 .ugb-accordion__title{font-size:24px !important}.ugb-ce0d3c8 .ugb-accordion__arrow{width:20px !important;height:20px !important;fill:var(--theme-palette-color-2,#56467c)}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-accordion__item\"><div class=\"ugb-accordion__heading\" role=\"button\" tabindex=\"0\"><h5 class=\"ugb-accordion__title\">Program participants will get an opportunity to:<\/h5><svg viewbox=\"0 0 20 20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ugb-accordion__arrow\" width=\"20\" height=\"20\"><path d=\"M16.7 3.3L10 10 3.3 3.4 0 6.7l10 10v-.1l10-9.9z\"><\/path><\/svg><\/div><div class=\"ugb-accordion__content\" role=\"region\"><div class=\"ugb-accordion__content-inner\">\n<div class=\"wp-block-ugb-icon-list ugb-icon-list ugb-8c1bb98 ugb-icon-list--v2 ugb-main-block\"><style>.ugb-8c1bb98 li::before{background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIj48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiLz48L3N2Zz4=')}.ugb-8c1bb98.ugb-icon-list ul{columns:1}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><ul><li>get to know the principles of strengthening one\u2019s personal brand and find out how it can benefit the organization;<\/li><li>discover the best strategy for positioning themselves and their organization on LinkedIn (other social media channels \u2013 as needed);<\/li><li>find out more about the strategies of creating content on chosen social media platform;<\/li><li>learn to create attractive, interesting, and valuable content (and to do this quickly);<\/li><li>adapt content creation ideas for personal and organization\u2019s image;<\/li><li>strengthen writing, social, and communication skills through individual and group tasks;<\/li><li>find out answers to any other questions related to personal branding during individual tutorials;<\/li><\/ul><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-accordion ugb-accordion ugb-03e3c9f ugb-accordion--v2 ugb-accordion--design-basic ugb-accordion--single-open ugb-main-block\" aria-expanded=\"false\"><style>.ugb-03e3c9f .ugb-accordion__heading{border-radius:0px !important;padding-top:25px !important;padding-right:25px !important;padding-bottom:25px !important;padding-left:25px !important}.ugb-03e3c9f .ugb-accordion__title{font-size:24px !important}.ugb-03e3c9f .ugb-accordion__arrow{width:20px !important;height:20px !important;fill:var(--theme-palette-color-2,#56467c)}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-accordion__item\"><div class=\"ugb-accordion__heading\" role=\"button\" tabindex=\"0\"><h5 class=\"ugb-accordion__title\">Program duration:<\/h5><svg viewbox=\"0 0 20 20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"ugb-accordion__arrow\" width=\"20\" height=\"20\"><path d=\"M16.7 3.3L10 10 3.3 3.4 0 6.7l10 10v-.1l10-9.9z\"><\/path><\/svg><\/div><div class=\"ugb-accordion__content\" role=\"region\"><div class=\"ugb-accordion__content-inner\">\n<p>From 1 day to a year.<\/p>\n\n\n\n<p>We will customize the program according to your needs. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-241c0ff ugb-main-block\"><style>.ugb-241c0ff .ugb-heading__title{text-align:center}.ugb-241c0ff .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-241c0ff.ugb-heading{margin-top:50px !important;margin-bottom:20px !important}}@media screen and (max-width:768px){.ugb-241c0ff.ugb-heading{margin-top:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Interested in trainings? Let&#8217;s talk!<\/h2><\/div><\/div><\/div>\n<div class=\"wpforms-container wpforms-container-full wpforms-block ct-wpforms\" id=\"wpforms-485\"><form id=\"wpforms-form-485\" class=\"wpforms-validate wpforms-form\" data-formid=\"485\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/pages\/1215\" data-token=\"b6ee1303b0e760d2533dd103f911d9d0\" data-token-time=\"1776197243\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-485-field_0-container\" class=\"wpforms-field wpforms-field-name wpforms-one-half wpforms-first\" data-field-id=\"0\"><label class=\"wpforms-field-label\" for=\"wpforms-485-field_0\">Name, last name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-485-field_0\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][0]\" required><\/div><div id=\"wpforms-485-field_1-container\" class=\"wpforms-field wpforms-field-email wpforms-one-half\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-485-field_1\">E-mail <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-485-field_1\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" required><\/div><div id=\"wpforms-485-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-485-field_2\">Which service are you interested in? <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-485-field_2\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][2]\" required><\/textarea><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-field wpforms-field-hp\"><label for=\"wpforms-485-field-hp\" class=\"wpforms-field-label\">Name<\/label><input type=\"text\" name=\"wpforms[hp]\" id=\"wpforms-485-field-hp\" class=\"wpforms-field-medium\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"485\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/pages\/1215\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-485\" class=\"wpforms-submit ugb-button1 ugb-button ugb-button--size-large\" data-alt-text=\"Processing...\" data-submit-text=\"Send\" aria-live=\"assertive\" value=\"wpforms-submit\">Send<\/button><\/div><\/form><\/div>  <!-- .wpforms-container -->","protected":false},"excerpt":{"rendered":"<p>Why is it relevant to you? Many organizations would like to be more visible and attractive to their clients or potential employees, but usual communication methods simply aren\u2019t enough. 52 % of clients trust company\u2019s employee more than its manager; users tend to trust those like them more; a message on social media will reach [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1146,"parent":1211,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1215","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"featured_image_urls_v2":{"full":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/dominyka_lighthouse.jpg",2048,1365,false],"thumbnail":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/dominyka_lighthouse-150x150.jpg",150,150,true],"medium":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/dominyka_lighthouse-300x200.jpg",300,200,true],"medium_large":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/dominyka_lighthouse-768x512.jpg",768,512,true],"large":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/dominyka_lighthouse-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/dominyka_lighthouse-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/dominyka_lighthouse.jpg",2048,1365,false]},"post_excerpt_stackable_v2":"<p>Why is it relevant to you?Many organizations would like to be more visible and attractive to their clients or potential employees, but usual communication methods simply aren\u2019t enough. More about the program Why? Because: 52 % of clients trust company\u2019s employee more than its manager;users tend to trust those like them more;a message on social media will reach 500 % more people if the employees share it;80 % more people will trust in organizations whose managers are active on social media;90 % of people trust a message from a personal account, and only 33 % trust it when it comes&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Dominyka Venci\u016bt\u0117","url":"https:\/\/personacognita.com\/en\/author\/dominyka_ryvmpnvhgcbnh3q2\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/pages\/1215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/comments?post=1215"}],"version-history":[{"count":0,"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/pages\/1215\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/pages\/1211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/media\/1146"}],"wp:attachment":[{"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/media?parent=1215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}