{"id":1213,"date":"2021-04-16T19:32:58","date_gmt":"2021-04-16T16:32:58","guid":{"rendered":"https:\/\/personacognita.com\/home\/"},"modified":"2022-11-16T16:34:44","modified_gmt":"2022-11-16T14:34:44","slug":"home","status":"publish","type":"page","link":"https:\/\/personacognita.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"alignfull wp-block-ugb-header ugb-header ugb-3357d41 ugb-header ugb-header--v3 ugb-header--design-plain ugb-main-block ugb--has-custom-content-width ugb-main-block--inner-center ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-3357d41 .ugb-header__title{font-size:90px !important;font-weight:bold !important;line-height:1em !important;color:var(--theme-palette-color-5,#ffffff);text-align:left !important}.ugb-3357d41 .ugb-header__subtitle{color:var(--theme-palette-color-5);margin-bottom:60px !important}.ugb-3357d41 .ugb-inner-block{text-align:left}.ugb-3357d41.ugb-header{min-height:75vh;background-color:var(--theme-palette-color-4,#8349f2);background-attachment:fixed;background-image:url(https:\/\/personacognita.com\/wp-content\/uploads\/2022\/01\/2022-01-04_PC_0722_2-scaled.jpg);background-position:top left;background-repeat:no-repeat}.ugb-3357d41.ugb-header > .ugb-inner-block{max-width:900px !important}.ugb-3357d41.ugb-header:before{background-color:var(--theme-palette-color-4,#8349f2);opacity:0.4}@media screen and (min-width:768px){.ugb-3357d41.ugb-header{padding-top:230px !important;padding-right:35px !important;padding-bottom:130px !important;padding-left:35px !important}}@media screen and (max-width:1025px){.ugb-3357d41 .ugb-header__title{line-height:1.2em !important;font-size:50px !important}.ugb-3357d41.ugb-header{background-position:center left}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-3357d41.ugb-header{padding-top:50px !important;padding-bottom:50px !important}}@media screen and (max-width:768px){.ugb-3357d41 .ugb-header__title{font-size:29px !important}.ugb-3357d41.ugb-header{min-height:50vh;background-position:center center}}@media screen and (-ms-high-contrast:active),screen and (-ms-high-contrast:none){.ugb-3357d41.ugb-header{height:75vh}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-header__item\"><div class=\"ugb-content-wrapper\"><h2 class=\"ugb-header__title\">Employee advocacy for the win<\/h2><p class=\"ugb-header__subtitle\">We turn employees into brand advocates and help leaders develop strategic personal brands.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"alignfull wp-block-ugb-notification ugb-notification ugb-4882836 ugb-notification--v2 ugb-notification--design-basic ugb-notification--type-success ugb-main-block ugb--has-custom-content-width ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-4882836 .ugb-notification__item{border-radius:0px !important;background-color:var(--theme-palette-color-1,#8349f2) !important}.ugb-4882836 .ugb-notification__item:before{background-color:var(--theme-palette-color-1,#8349f2) !important}.ugb-4882836 .ugb-notification__title{color:var(--theme-palette-color-5,#ffffff) !important}.ugb-4882836 .ugb-notification__description{color:var(--theme-palette-color-8,#ffffff) !important}.ugb-4882836 .ugb-button .ugb-button--inner{color:var(--theme-palette-color-5,#ffffff) !important}.ugb-4882836 .ugb-button{border-color:var(--theme-palette-color-5,#ffffff) !important;border-radius:0px !important}.ugb-4882836 .ugb-button:hover{border-color:var(--theme-palette-color-5,#ffffff) !important;background-color:var(--theme-palette-color-5,#ffffff) !important;opacity:1}.ugb-4882836 .ugb-button:hover .ugb-button--inner{color:var(--theme-palette-color-1,#8349f2) !important}.ugb-4882836 .ugb-button:before{content:\"\";background-image:linear-gradient(90deg,var(--theme-palette-color-5,#ffffff),var(--theme-palette-color-5,#ffffff));border-radius:0px !important}.ugb-4882836 .ugb-button-container{text-align:right !important}.ugb-4882836.ugb-notification > .ugb-inner-block{min-width:auto !important;max-width:884px !important}@media screen and (min-width:768px){.ugb-4882836.ugb-notification{margin-top:-283px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><div class=\"ugb-block-content\"><div class=\"ugb-notification__item ugb-notification--new-icon ugb--shadow-3\"><h4 class=\"ugb-notification__title\"><strong>Employee Advocacy Programs and Trainings<\/strong><\/h4><p class=\"ugb-notification__description\">We turn employees into brand advocates and help leaders develop strategic personal brands so the organization could attract the right talents, increase brand awareness, and ultimately strengthen its competitiveness.<\/p><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-medium ugb-button--ghost-to-normal-effect ugb-button--design-ghost\" href=\"https:\/\/personacognita.com\/en\/for-organizations\/employee-advocacy-program\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">MORE<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p> <\/p>\n\n\n\n<div class=\"wp-block-ugb-container ugb-container ugb-3331c98 ugb-container--v2 ugb-container--design-basic ugb-main-block\"><style>.ugb-3331c98-wrapper.ugb-container__wrapper{border-radius:5px !important}@media screen and (min-width:768px){.ugb-3331c98.ugb-container{margin-top:-100px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-3331c98-wrapper ugb--shadow-6\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-3331c98-content-wrapper\">\n<div class=\"wp-block-ugb-blog-posts ugb-blog-posts ugb-6e60e5e ugb-blog-posts--v2 ugb-blog-posts--design-basic ugb-blog-posts--columns-3 ugb-blog-posts--cat-highlighted ugb-main-block\"><style>.ugb-6e60e5e .ugb-blog-posts__featured-image{border-radius:0px !important;margin-bottom:25px !important}.ugb-6e60e5e .ugb-blog-posts__featured-image img{height:300px !important}.ugb-6e60e5e .ugb-blog-posts__title a{color:var(--theme-palette-color-3,#000000) !important}.ugb-6e60e5e .ugb-blog-posts__title a:hover{color:var(--theme-palette-color-1) !important}.ugb-6e60e5e .ugb-blog-posts__title{font-size:20px !important;line-height:1.25em !important}.ugb-6e60e5e .ugb-inner-block{text-align:left}@media screen and (min-width:768px) and (max-width:1025px){.ugb-6e60e5e.ugb-blog-posts{margin-top:80px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><article class=\"ugb-blog-posts__item\"><div class=\"ugb-blog-posts__content\"><figure class=\"ugb-blog-posts__featured-image ugb--shadow-5\"><a href=\"https:\/\/personacognita.com\/en\/the-link-between-personal-branding-and-emotional-intelligence\/\"><img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/personacognita.com\/wp-content\/uploads\/2025\/10\/DSC03710-1.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/><\/a><\/figure><h5 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/personacognita.com\/en\/the-link-between-personal-branding-and-emotional-intelligence\/\">The link between personal branding and emotional intelligence<\/a><\/h5><\/div><\/article><article class=\"ugb-blog-posts__item\"><div class=\"ugb-blog-posts__content\"><figure class=\"ugb-blog-posts__featured-image ugb--shadow-5\"><a href=\"https:\/\/personacognita.com\/en\/personal-branding-in-the-age-of-ai-how-to-stay-real-when-everything-feels-a-bit-artificial\/\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/personacognita.com\/wp-content\/uploads\/2025\/10\/DSC01047-683x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/><\/a><\/figure><h5 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/personacognita.com\/en\/personal-branding-in-the-age-of-ai-how-to-stay-real-when-everything-feels-a-bit-artificial\/\">Personal branding in the age of AI: how to stay real when everything feels a bit artificial<\/a><\/h5><\/div><\/article><article class=\"ugb-blog-posts__item\"><div class=\"ugb-blog-posts__content\"><figure class=\"ugb-blog-posts__featured-image ugb--shadow-5\"><a href=\"https:\/\/personacognita.com\/en\/why-employee-advocacy-in-summer-is-an-untapped-opportunity-for-organizations\/\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/personacognita.com\/wp-content\/uploads\/2025\/07\/Viktorija-Juskele_Persona-Cognita-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/><\/a><\/figure><h5 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/personacognita.com\/en\/why-employee-advocacy-in-summer-is-an-untapped-opportunity-for-organizations\/\">Why employee advocacy in summer is an untapped opportunity for organizations<\/a><\/h5><\/div><\/article><article class=\"ugb-blog-posts__item\"><div class=\"ugb-blog-posts__content\"><figure class=\"ugb-blog-posts__featured-image ugb--shadow-5\"><a href=\"https:\/\/personacognita.com\/en\/personal-branding-is-more-than-meets-the-eye-5-theories-that-explain-the-brand-called-you\/\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/personacognita.com\/wp-content\/uploads\/2025\/06\/Delfi.-Josvydas-Elinskas-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/><\/a><\/figure><h5 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/personacognita.com\/en\/personal-branding-is-more-than-meets-the-eye-5-theories-that-explain-the-brand-called-you\/\">Personal branding is more than meets the eye: 5 theories that explain the brand called YOU<\/a><\/h5><\/div><\/article><article class=\"ugb-blog-posts__item\"><div class=\"ugb-blog-posts__content\"><figure class=\"ugb-blog-posts__featured-image ugb--shadow-5\"><a href=\"https:\/\/personacognita.com\/en\/what-do-i-usually-tell-sceptics-who-say-personal-branding-on-linkedin-is-no-longer-worth-it\/\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/personacognita.com\/wp-content\/uploads\/2025\/06\/KristinaPetrikonyte-4125717-1024x683.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/><\/a><\/figure><h5 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/personacognita.com\/en\/what-do-i-usually-tell-sceptics-who-say-personal-branding-on-linkedin-is-no-longer-worth-it\/\">What do I usually tell sceptics who say personal branding on LinkedIn is no longer worth it?<\/a><\/h5><\/div><\/article><article class=\"ugb-blog-posts__item\"><div class=\"ugb-blog-posts__content\"><figure class=\"ugb-blog-posts__featured-image ugb--shadow-5\"><a href=\"https:\/\/personacognita.com\/en\/not-just-a-job-how-representing-your-company-can-boost-your-career\/\"><img decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/personacognita.com\/wp-content\/uploads\/2025\/06\/54453393691_57ba457960_o-1-copy-1024x637.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/><\/a><\/figure><h5 class=\"ugb-blog-posts__title\"><a href=\"https:\/\/personacognita.com\/en\/not-just-a-job-how-representing-your-company-can-boost-your-career\/\">Not just a job: how representing your company can boost your career<\/a><\/h5><\/div><\/article><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-8f962f6 ugb-main-block\"><style>.ugb-8f962f6 .ugb-block-content{justify-content:center !important}.ugb-8f962f6 .ugb-button1 .ugb-button--inner{color:var(--theme-palette-color-1) !important}.ugb-8f962f6 .ugb-button1{border-radius:0px !important}.ugb-8f962f6 .ugb-button1:before{border-radius:0px !important}.ugb-8f962f6 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-8f962f6.ugb-button-wrapper{margin-top:5% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-medium ugb-button--design-plain\" href=\"\/en\/our-wisdom\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\"><strong>More<\/strong><\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-7dd7f5a ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb-main-block--inner-full ugb--has-block-background\"><style>.ugb-7dd7f5a{padding-left:0 !important;padding-right:0 !important;padding:0 !important}@media screen and (min-width:768px){.ugb-7dd7f5a.ugb-columns{margin-top:100px !important}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-7dd7f5a.ugb-columns{margin-top:80px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--full\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-7dd7f5a-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-a24bec6 ugb-column--design-basic ugb-main-block\"><style>.ugb-a24bec6-column-wrapper{border-radius:0px !important;background-image:url(https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/D1545-scaled.jpg);background-repeat:no-repeat;background-size:cover !important}.ugb-a24bec6-column-wrapper:before{opacity:0.5}.ugb-a24bec6.ugb-column{min-height:600px}@media screen and (max-width:1025px){.ugb-a24bec6.ugb-column{min-height:400px}}@media screen and (-ms-high-contrast:active),screen and (-ms-high-contrast:none){.ugb-a24bec6.ugb-column{height:600px}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a24bec6-column-wrapper ugb--shadow-0 ugb--has-background-overlay\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-cbdd7d0 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-cbdd7d0.ugb-column{padding-top:50px !important;padding-right:50px !important;padding-bottom:50px !important;padding-left:50px !important}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-cbdd7d0.ugb-column{padding-top:30px !important;padding-right:30px !important;padding-bottom:30px !important;padding-left:30px !important}}@media screen and (max-width:768px){.ugb-cbdd7d0.ugb-column{padding-right:25px !important;padding-left:25px !important}}.ugb-cbdd7d0 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-cbdd7d0-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-f9ee417 ugb-main-block\"><style>.ugb-f9ee417 .ugb-heading__title{font-size:42px !important;line-height:1.2em !important}@media screen and (min-width:768px){.ugb-f9ee417.ugb-heading{margin-top:0px !important;margin-bottom:0px !important;margin-right:0px !important;margin-left:0px !important;padding-bottom:5% !important}}@media screen and (max-width:1025px){.ugb-f9ee417 .ugb-heading__title{font-size:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Nice to meet you!<\/h2><\/div><\/div><\/div>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Persona Cognita<\/span><\/i><span style=\"font-weight: 400;\"> (Latin: <\/span><i><span style=\"font-weight: 400;\">known person<\/span><\/i><span style=\"font-weight: 400;\">) was born out of curiosity, a wish to help others showcase their best side, and the belief that people must speak louder of their achievements.<\/span><\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-7419749 ugb-main-block\"><style>.ugb-7419749 .ugb-block-content{justify-content:flex-end !important}.ugb-7419749 .ugb-button1{background-color:var(--theme-palette-color-1);border-radius:0px !important}.ugb-7419749 .ugb-button1 .ugb-button--inner,.ugb-7419749 .ugb-button1 svg:not(.ugb-custom-icon){color:var(--theme-palette-color-5,#ffffff) !important}.ugb-7419749 .ugb-button1:before{border-radius:0px !important}.ugb-7419749 .ugb-inner-block{text-align:right}@media screen and (min-width:768px){.ugb-7419749.ugb-button-wrapper{margin-top:0% !important;margin-bottom:0% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-large\" href=\"\/en\/our-story\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Our Story<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-card ugb-card ugb-95074ee ugb-card--v2 ugb-card--design-basic ugb-card--columns-2 ugb-main-block\"><style>.ugb-95074ee .ugb-card__item{border-radius:0px !important;border-style:solid !important;border-color:var(--theme-palette-color-1,#8349f2) !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.ugb-95074ee .ugb-card__title{font-size:34px !important;font-weight:bold !important;line-height:2.5em !important;color:var(--theme-palette-color-4,#8349f2) !important}.ugb-95074ee .ugb-button{background-color:var(--theme-palette-color-1,#8349f2);padding-top:11px;padding-right:43px;padding-bottom:11px;padding-left:43px;border-radius:0px !important}.ugb-95074ee .ugb-button .ugb-button--inner,.ugb-95074ee .ugb-button svg:not(.ugb-custom-icon){color:var(--theme-palette-color-8,#ffffff) !important}.ugb-95074ee .ugb-button:before{border-radius:0px !important}.ugb-95074ee .ugb-button-container{text-align:right !important}@media screen and (min-width:768px){.ugb-95074ee.ugb-card{margin-top:60px !important;padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-card__item ugb-card__item1 ugb--shadow-0\"><div class=\"ugb-card__content\"><h4 class=\"ugb-card__title\">For professionals<\/h4><p class=\"ugb-card__description\">Today, engaging your employees on social media is one of the most effective ways to reach a bigger audience, strengthen the company\u2019s image, and increase talent attraction. The employee advocacy program shows how to harness social media networks and introduces your employees to the principles of personal branding and is a great tool to empower your employees to represent your company authentically and smoothly. <\/p><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-normal\" href=\"\/en\/for-organizations\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Learn more<\/span><\/a><\/div><\/div><\/div><div class=\"ugb-card__item ugb-card__item2 ugb--shadow-0\"><div class=\"ugb-card__content\"><h4 class=\"ugb-card__title\">For organizations<\/h4><p class=\"ugb-card__description\">By correctly identifying your positioning and creating strategic content that\u2019s valuable for your audience, you can make your personal brand even more appealing. From developing a content strategy and optimizing your LinkedIn profile to representative pictures \u2013 we will help you strengthen your personal brand in a professional context.<\/p><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-normal\" href=\"\/en\/for-professionals\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Learn more<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Employee advocacy for the win We turn employees into brand advocates and help leaders develop strategic personal brands. Employee Advocacy Programs and Trainings We turn employees into brand advocates and help leaders develop strategic personal brands so the organization could attract the right talents, increase brand awareness, and ultimately strengthen its competitiveness. MORE The link [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1213","page","type-page","status-publish","hentry"],"blocksy_meta":{"page_title_panel":"","has_hero_section":"disabled","076be96311decf26ca3a313b8550cf1e":"","hero_section":"type-1","hero_elements":[{"id":"custom_title","enabled":true,"heading_tag":"h1","title":"Home"},{"id":"custom_description","enabled":true,"description_visibility":{"desktop":true,"tablet":true,"mobile":false}},{"id":"custom_meta","enabled":false,"meta_elements":[{"id":"author","enabled":true,"label":"By","has_author_avatar":"yes","avatar_size":25},{"id":"post_date","enabled":true,"label":"On","date_format_source":"default","date_format":"M j, 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