{"id":1206,"date":"2021-04-16T19:26:59","date_gmt":"2021-04-16T16:26:59","guid":{"rendered":"https:\/\/personacognita.com\/our-story\/"},"modified":"2025-08-13T18:01:13","modified_gmt":"2025-08-13T15:01:13","slug":"our-story","status":"publish","type":"page","link":"https:\/\/personacognita.com\/en\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\n<div class=\"wp-block-ugb-columns ugb-columns ugb-fc9f751 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-fc9f751-content-wrapper > .ugb-column{align-items:center !important}.ugb-fc9f751-content-wrapper > .ugb-column > .ugb-inner-block{height:auto !important}@media screen and (min-width:768px) and (max-width:1025px){.ugb-fc9f751.ugb-columns{margin-top:80px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-fc9f751-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-6a2a04a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6a2a04a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-61ee034 ugb-main-block\"><style>.ugb-61ee034 .ugb-heading__title{font-size:40px !important;line-height:1.2em !important}@media screen and (min-width:768px){.ugb-61ee034.ugb-heading{margin-top:0px !important}}@media screen and (max-width:1025px){.ugb-61ee034 .ugb-heading__title{font-size:30px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Who are we?<\/h2><\/div><\/div><\/div>\n\n\n\n<p>Persona Cognita (Latin: <em>known person<\/em>) was born out of curiosity, a wish to help others showcase their best side, and the belief that people must speak louder of their achievements.<\/p>\n\n\n\n<p>A few years ago, while writing her Ph.D. thesis, dr. Dominyka Venci\u016bt\u0117 began exploring personal brands and the importance of their image and visibility to the performance of various organizations.<\/p>\n\n\n\n<p>Way before that, Dominykas\u2019 friends and acquaintances would ask her help when representing themselves, preparing for conferences, or simply picking the right pictures for social media. After delving deep into the academic nuances of communication, the wish to help professionals communicate more effectively was strengthened with a strong basis of theoretical and practical knowledge. So, in 2019, Dominyka founded Persona Cognita \u2013 a niche personal branding consultancy.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-4c87808 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-4c87808-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2556\" height=\"2560\" src=\"https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/D1777-edited-scaled.jpg\" alt=\"\" class=\"wp-image-1137\" srcset=\"https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/D1777-edited-scaled.jpg 2556w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/D1777-edited-300x300.jpg 300w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/D1777-edited-150x150.jpg 150w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/D1777-edited-768x769.jpg 768w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/D1777-edited-1534x1536.jpg 1534w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/D1777-edited-2045x2048.jpg 2045w\" sizes=\"(max-width: 2556px) 100vw, 2556px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-8df85fc ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-8df85fc-content-wrapper > .ugb-column{align-items:center !important}.ugb-8df85fc-content-wrapper > .ugb-column > .ugb-inner-block{height:auto !important}@media screen and (min-width:768px){.ugb-8df85fc.ugb-columns{margin-top:20px !important;padding-top:5% !important;padding-bottom:7% !important}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-8df85fc.ugb-columns{margin-top:80px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-8df85fc-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-867bf6e ugb-column--design-plain ugb-main-block ugb--hide-mobile\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-867bf6e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/2873-2021.03.17-PersonaCognita-2873-purple-1024x682.jpg\" alt=\"\" class=\"wp-image-1203\" srcset=\"https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/2873-2021.03.17-PersonaCognita-2873-purple-1024x682.jpg 1024w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/2873-2021.03.17-PersonaCognita-2873-purple-300x200.jpg 300w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/2873-2021.03.17-PersonaCognita-2873-purple-768x512.jpg 768w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/2873-2021.03.17-PersonaCognita-2873-purple.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-23b2673 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-23b2673-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p>We live in the age of influencers, social media, and endless opportunities to be seen. By harnessing communication in public domains, we can all create value for both ourselves personally and the organizations we represent. However, wanting to do so isn\u2019t enough \u2013 knowledge and skills are just as important. And this is what we at Persona Cognita wish to share with progressive organizations. Today we are proud to be able to educate specialists and professionals as well as award them with confidence and belief that everyone can create value for others and become known. <\/p>\n\n\n\n<p>We specifically use the word <em>known<\/em> instead of <em>famous<\/em>. Our goal isn\u2019t to make people <em>famous<\/em>. Our goal is to make them known for their competencies, knowledge, skills, and value they create for organizations and the world.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull mission_vision is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"aligncenter wp-block-ugb-columns ugb-columns ugb-252e236 ugb-columns--design-grid ugb-columns--columns-2 ugb-main-block\"><style>.ugb-252e236 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.50fr 0.50fr !important}.ugb-252e236-content-wrapper > .ugb-column{align-items:center !important}.ugb-252e236-content-wrapper > .ugb-column > .ugb-inner-block{height:auto !important}@media screen and (min-width:768px){.ugb-252e236.ugb-columns{margin-top:130px !important;padding-top:75px !important;padding-right:35px !important;padding-bottom:75px !important;padding-left:35px !important}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-252e236.ugb-columns{margin-top:80px !important;padding-top:100px !important;padding-bottom:100px !important}}@media screen and (max-width:768px){.ugb-252e236.ugb-columns{padding-top:60px !important;padding-right:30px !important;padding-bottom:30px !important;padding-left:30px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-252e236-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-a81f6f9 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a81f6f9-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-left has-palette-color-5-color has-text-color\"><strong>OUR MISSION<\/strong><\/p>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-3c88b05 ugb-main-block\"><style>.ugb-3c88b05 .ugb-heading__title{color:var(--theme-palette-color-5);font-size:50px !important;line-height:1.2em !important;text-align:left}.ugb-3c88b05 .ugb-heading__top-line{background-color:var(--theme-palette-color-5,#ffffff) !important;margin-left:0 !important;margin-right:auto !important}.ugb-3c88b05 .ugb-inner-block{text-align:left}@media screen and (max-width:1025px){.ugb-3c88b05 .ugb-heading__title{font-size:40px !important}}@media screen and (max-width:768px){.ugb-3c88b05 .ugb-heading__title{font-size:24px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-heading__top-line\"><\/div><h2 class=\"ugb-heading__title\">To empower managers, entrepreneurs, and professionals to share their knowledge and ideas, become more visible, and strengthen their image in the eyes of like-minded people<\/h2><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-940ba80 ugb-column--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-940ba80-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-columns ugb-columns ugb-0769a70 ugb-columns--design-grid ugb-columns--columns-2 ugb-main-block\"><style>.ugb-0769a70 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.90fr 1.10fr !important}.ugb-0769a70-content-wrapper > .ugb-column{align-items:center !important}.ugb-0769a70-content-wrapper > .ugb-column > .ugb-inner-block{height:auto !important}@media screen and (min-width:768px){.ugb-0769a70.ugb-columns{margin-bottom:10% !important;padding-top:75px !important;padding-right:35px !important;padding-bottom:75px !important;padding-left:35px !important}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-0769a70.ugb-columns{margin-top:80px !important;padding-top:100px !important;padding-bottom:100px !important}}@media screen and (max-width:768px){.ugb-0769a70.ugb-columns{padding-right:30px !important;padding-bottom:60px !important;padding-left:30px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0769a70-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-b18a82a ugb-column--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b18a82a-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3b5bb0f ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3b5bb0f-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-right has-palette-color-5-color has-text-color\"><strong>OUR VISION<\/strong><\/p>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-839bbbd ugb-main-block\"><style>.ugb-839bbbd .ugb-heading__title{color:var(--theme-palette-color-5);font-size:50px !important;line-height:1.2em !important;text-align:right}.ugb-839bbbd .ugb-heading__top-line{background-color:var(--theme-palette-color-5,#ffffff) !important;margin-left:auto !important;margin-right:0 !important}.ugb-839bbbd .ugb-inner-block{text-align:right}@media screen and (max-width:1025px){.ugb-839bbbd .ugb-heading__title{font-size:40px !important}}@media screen and (max-width:768px){.ugb-839bbbd .ugb-heading__title{font-size:25px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-heading__top-line\"><\/div><h2 class=\"ugb-heading__title\">To guide a curious professional on a journey towards a stronger personal brand<\/h2><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide our-values is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading w-100 ugb-b12c15b ugb-main-block\"><style>.ugb-b12c15b .ugb-heading__title{text-align:center}.ugb-b12c15b .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-b12c15b.ugb-heading{margin-bottom:0% !important}}@media screen and (max-width:768px){.ugb-b12c15b .ugb-heading__title{font-size:22px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Our known person, our Persona Cognita is:<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box w-100 ugb-324a130 ugb-image-box--v4 ugb-image-box--columns-2 ugb-image-box--design-basic ugb-image-box--align-center ugb-main-block ugb--has-custom-content-width\"><style>.ugb-324a130 .ugb-image-box__box{border-radius:0px !important}.ugb-324a130 .ugb-image-box__item{justify-content:flex-start !important}.ugb-324a130 .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/values_1.svg)}.ugb-324a130 .ugb-image-box__item2 .ugb-image-box__image{background-image:url(https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/values_2.svg)}.ugb-324a130 .ugb-image-box__image{background-repeat:no-repeat !important;background-size:40% !important}.ugb-324a130 .ugb-image-box__overlay-hover{background-color:var(--theme-palette-color-1,#8349f2) !important}.ugb-324a130 .ugb-image-box__item:hover .ugb-image-box__overlay-hover{opacity:1 !important}.ugb-324a130 .ugb-image-box__title{color:var(--theme-palette-color-1,#8349f2) !important;text-align:left !important;margin-bottom:5px !important}.ugb-324a130 .ugb-image-box__description{text-align:left !important}.ugb-324a130 .ugb-inner-block{text-align:center}.ugb-324a130.ugb-image-box > .ugb-inner-block{max-width:992px !important}@media screen and (min-width:768px){.ugb-324a130.ugb-image-box{padding-top:3% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box ugb--shadow-6\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Ambitious\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\"><strong>Ambitious<\/strong><\/h4><\/div><p class=\"ugb-image-box__description\">They are successful and understand that a strong personal brand is a part of it.<\/p><\/div><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box ugb--shadow-6\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Reliable\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\"><strong>Reliable<\/strong><\/h4><\/div><p class=\"ugb-image-box__description\">You can trust them, and previous experiences prove that.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box w-100 ugb-f519ee4 ugb-image-box--v4 ugb-image-box--columns-2 ugb-image-box--design-basic ugb-image-box--align-center ugb-main-block ugb--has-custom-content-width\"><style>.ugb-f519ee4 .ugb-image-box__box{border-radius:0px !important}.ugb-f519ee4 .ugb-image-box__item{justify-content:flex-start !important}.ugb-f519ee4 .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/values_3.svg)}.ugb-f519ee4 .ugb-image-box__item2 .ugb-image-box__image{background-image:url(https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/values_4.svg)}.ugb-f519ee4 .ugb-image-box__item3 .ugb-image-box__image{background-image:url(https:\/\/d3gt1urn7320t9.cloudfront.net\/library\/block-image-box-lume-image-box-1\/image-3-url.jpg)}.ugb-f519ee4 .ugb-image-box__image{background-repeat:no-repeat !important;background-size:40% !important}.ugb-f519ee4 .ugb-image-box__overlay-hover{background-color:var(--theme-palette-color-1,#8349f2) !important}.ugb-f519ee4 .ugb-image-box__item:hover .ugb-image-box__overlay-hover{opacity:1 !important}.ugb-f519ee4 .ugb-image-box__title{color:var(--theme-palette-color-1,#8349f2) !important;text-align:left !important;margin-bottom:5px !important}.ugb-f519ee4 .ugb-image-box__description{text-align:left !important}.ugb-f519ee4 .ugb-inner-block{text-align:center}.ugb-f519ee4.ugb-image-box > .ugb-inner-block{max-width:992px !important}@media screen and (min-width:768px){.ugb-f519ee4.ugb-image-box{padding-bottom:5% !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box ugb--shadow-6\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Visionary\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\"><strong>Visionary<\/strong><\/h4><\/div><p class=\"ugb-image-box__description\">They use their intelligence and imagination when thinking about the future.<\/p><\/div><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box ugb--shadow-6\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Empathetic\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\"><strong>Empathetic<\/strong><\/h4><\/div><p class=\"ugb-image-box__description\">They can understand other people\u2019s feelings.<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-4c34d83 ugb-main-block\"><style>.ugb-4c34d83 .ugb-heading__title{text-align:center}.ugb-4c34d83 .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-4c34d83.ugb-heading{margin-bottom:6% !important}}@media screen and (max-width:768px){.ugb-4c34d83.ugb-heading{margin-top:50px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Our team<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-team-member ugb-team-member ugb-6efdd57 ugb-team-member--v3 ugb-team-member--design-plain ugb-team-member--columns-2 ugb-main-block\"><style>.ugb-6efdd57 .ugb-img,.ugb-6efdd57 .ugb-team-member__image{margin-left:auto !important;margin-right:auto !important}.ugb-6efdd57 .ugb-team-member__name{text-align:left !important}.ugb-6efdd57 .ugb-team-member__description{text-align:left !important}.ugb-6efdd57 .ugb-button .ugb-button--inner{color:var(--stk-global-color-16757,#9b51e0) !important}.ugb-6efdd57 .ugb-button.ugb-button--has-icon.ugb-button--has-icon svg:not(.ugb-custom-icon){color:var(--stk-global-color-16757,#9b51e0)}.ugb-6efdd57 .ugb-button{border-radius:0px !important}.ugb-6efdd57 .ugb-button:before{border-radius:0px !important}.ugb-6efdd57 .ugb-button.ugb-button--has-icon.ugb-button--has-icon svg{width:px;height:px}.ugb-6efdd57 .ugb-team-member__buttons{text-align:left !important}.ugb-6efdd57 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-team-member__item ugb-team-member__item1\"><div class=\"ugb-team-member__image\"><img decoding=\"async\" width=\"1024\" height=\"682\" class=\"ugb-img wp-image-805\" src=\"https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/Dominyka-1024x682.jpg\" alt=\"Dr. Dominyka Venci\u016bt\u0117\" title=\"\" srcset=\"https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/Dominyka-1024x682.jpg 1024w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/Dominyka-300x200.jpg 300w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/Dominyka-768x512.jpg 768w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/Dominyka.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"ugb-team-member__content\"><div class=\"ugb-team-member__title\"><h4 class=\"ugb-team-member__name\"><strong>Dr. Dominyka Venci\u016bt\u0117<\/strong><\/h4><\/div><p class=\"ugb-team-member__description\">Dr. Dominyka Venci\u016bt\u0117 is one of the best-known personal brand experts, a lecturer at ISM University of Management, and Economics, certified marketing manager and the founder and consultant of Persona Cognita.\n\nDr. Dominyka Venci\u016bt\u0117 has been working in different areas of marketing for a decade, and a few years ago, her interest shifted towards the peculiarities of personal branding. Today, Dominyka consults companies and individuals on marketing and communications, organizes employee advocacy programs and company trainings, and helps professionals with different areas of expertise to develop their personal brands.\n\nOver the past two years, Dominyka has participated in over 40 conferences, public and private events, presenting various talks on personal branding for over 4 thousand people.<\/p><div class=\"ugb-team-member__buttons\"><div class=\"ugb-button-container\"><a class=\"ugb-social-button ugb-button-linkedin ugb-button ugb-button--size-normal ugb-button--icon-only ugb-button--design-plain ugb-button--has-icon\" href=\"http:\/\/www.linkedin.com\/in\/dominykavenciute\/ \" rel=\"noopener noreferrer nofollow\" title=\"\"><div class=\"ugb-icon-inner-svg\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fab\" data-icon=\"linkedin-in\" class=\"svg-inline--fa fa-linkedin-in fa-w-14\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z\"><\/path><\/svg><\/div><\/a><\/div><div class=\"ugb-button-container\"><a class=\"ugb-social-button ugb-button-email ugb-button ugb-button--size-normal ugb-button--icon-only ugb-button--design-plain ugb-button--has-icon\" href=\"mailto:dominyka@personacognita.com\" rel=\"noopener noreferrer nofollow\" title=\"\"><div class=\"ugb-icon-inner-svg\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"envelope\" class=\"svg-inline--fa fa-envelope fa-w-16\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M464 64H48C21.49 64 0 85.49 0 112v288c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm0 48v40.805c-22.422 18.259-58.168 46.651-134.587 106.49-16.841 13.247-50.201 45.072-73.413 44.701-23.208.375-56.579-31.459-73.413-44.701C106.18 199.465 70.425 171.067 48 152.805V112h416zM48 400V214.398c22.914 18.251 55.409 43.862 104.938 82.646 21.857 17.205 60.134 55.186 103.062 54.955 42.717.231 80.509-37.199 103.053-54.947 49.528-38.783 82.032-64.401 104.947-82.653V400H48z\"><\/path><\/svg><\/div><\/a><\/div><\/div><\/div><\/div><div class=\"ugb-team-member__item ugb-team-member__item2\"><div class=\"ugb-team-member__image\"><img decoding=\"async\" width=\"1024\" height=\"682\" class=\"ugb-img wp-image-1052\" src=\"https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/Viktorija-1024x682.png\" alt=\"Viktorija Ju\u0161kel\u0117\" title=\"\" srcset=\"https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/Viktorija-1024x682.png 1024w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/Viktorija-300x200.png 300w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/Viktorija-768x512.png 768w, https:\/\/personacognita.com\/wp-content\/uploads\/2021\/04\/Viktorija.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"ugb-team-member__content\"><div class=\"ugb-team-member__title\"><h4 class=\"ugb-team-member__name\"><strong>Viktorija Ju\u0161kel\u0117<\/strong><\/h4><\/div><p class=\"ugb-team-member__description\">Over the past five years, Viktorija has gained extensive experience in marketing and sales, working on an online startup, as well as in the education and hospitality industries in Lithuania and abroad.\n\nHer main value is constant learning, so after getting the Master\u2019s degree in ISM University of Management and Economics, Viktorija continues to deepen her knowledge by participating in various masterclasses, courses, and reading books on relevant topics.\n\nFor Viktorija, developing a personal brand is an opportunity to reveal a complex personality thoroughly, thus strengthening one\u2019s expert standing in the eyes of the organization, target audience, and the public.\n\nViktorija\u2019s acquaintances usually characterize her as an energetic, highly empathetic, collaborative, and communicative person. Viktorija loves an active lifestyle and enjoys traveling and playing padel.<\/p><div class=\"ugb-team-member__buttons\"><div class=\"ugb-button-container\"><a class=\"ugb-social-button ugb-button-linkedin ugb-button ugb-button--size-normal ugb-button--icon-only ugb-button--design-plain ugb-button--has-icon\" href=\"https:\/\/www.linkedin.com\/in\/viktorija-lukoseviciute\" rel=\"noopener noreferrer nofollow\" title=\"\"><div class=\"ugb-icon-inner-svg\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fab\" data-icon=\"linkedin-in\" class=\"svg-inline--fa fa-linkedin-in fa-w-14\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z\"><\/path><\/svg><\/div><\/a><\/div><div class=\"ugb-button-container\"><a class=\"ugb-social-button ugb-button-email ugb-button ugb-button--size-normal ugb-button--icon-only ugb-button--design-plain ugb-button--has-icon\" href=\"mailto:viktorija@personacognita.com\" rel=\"noopener noreferrer nofollow\" title=\"\"><div class=\"ugb-icon-inner-svg\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"envelope\" class=\"svg-inline--fa fa-envelope fa-w-16\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M464 64H48C21.49 64 0 85.49 0 112v288c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm0 48v40.805c-22.422 18.259-58.168 46.651-134.587 106.49-16.841 13.247-50.201 45.072-73.413 44.701-23.208.375-56.579-31.459-73.413-44.701C106.18 199.465 70.425 171.067 48 152.805V112h416zM48 400V214.398c22.914 18.251 55.409 43.862 104.938 82.646 21.857 17.205 60.134 55.186 103.062 54.955 42.717.231 80.509-37.199 103.053-54.947 49.528-38.783 82.032-64.401 104.947-82.653V400H48z\"><\/path><\/svg><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Who are we? Persona Cognita (Latin: known person) was born out of curiosity, a wish to help others showcase their best side, and the belief that people must speak louder of their achievements. A few years ago, while writing her Ph.D. thesis, dr. Dominyka Venci\u016bt\u0117 began exploring personal brands and the importance of their image [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1129,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1206","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"featured_image_urls_v2":{"full":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/D1475.jpg",1920,1280,false],"thumbnail":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/D1475-150x150.jpg",150,150,true],"medium":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/D1475-300x200.jpg",300,200,true],"medium_large":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/D1475-768x512.jpg",768,512,true],"large":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/D1475-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/D1475-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/personacognita.com\/wp-content\/uploads\/2021\/03\/D1475.jpg",1920,1280,false]},"post_excerpt_stackable_v2":"<p>Who are we? Persona Cognita (Latin: known person) was born out of curiosity, a wish to help others showcase their best side, and the belief that people must speak louder of their achievements. A few years ago, while writing her Ph.D. thesis, dr. Dominyka Venci\u016bt\u0117 began exploring personal brands and the importance of their image and visibility to the performance of various organizations. Way before that, Dominykas\u2019 friends and acquaintances would ask her help when representing themselves, preparing for conferences, or simply picking the right pictures for social media. After delving deep into the academic nuances of communication, the wish&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Dominyka Venci\u016bt\u0117","url":"https:\/\/personacognita.com\/en\/author\/dominyka_ryvmpnvhgcbnh3q2\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/pages\/1206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/comments?post=1206"}],"version-history":[{"count":1,"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/pages\/1206\/revisions"}],"predecessor-version":[{"id":2024,"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/pages\/1206\/revisions\/2024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/media\/1129"}],"wp:attachment":[{"href":"https:\/\/personacognita.com\/en\/wp-json\/wp\/v2\/media?parent=1206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}