12 Tips on How to Make Time for Content Creation on Social Media

Resolutions. Whether it’s about learning something new, adopting a new habit or quitting an old one – it’s always a…


Building Your Personal Brand: 3 Levels

Why is someone more keen on buying products and services from certain people than from others? Despite the fact that…


The 5 Building Blocks of Your Personal Brand Positioning

You can find plenty of definitions of personal branding. Most of them will say that personal branding is about who you…


Executives on Social Media. Why Should They Care About Building Their Personal Brands?

Currently we can find quite a number of middle, senior and top managers online, LinkedIn being the key platform for…


The Challenges of Personal Branding: How to Overcome Them?

I am sure most of us started this New Year with a list of resolutions – whether on paper or inside our heads. I want to…


The 7C's: Towards a Better Understanding of Personal Branding

The concept of personal branding is not a recent phenomenon, however, it is still surrounded by myths. In 1997 Tom…